Strategies

Whether you’ve only been in business for a year or less – or you’re a seasoned marketer who has been in the industry for over a decade, as an entrepreneur, self-audits should be a mandatory part of your business plan. All top companies have various auditing measures in place, and being a solo marketer doesn’t… Continue reading 8 Steps to Audit Your Online Business for Increased Profits: Step 1

There’s a reason many business owners head to social media before considering any other kind of online advertising. It’s because, with millions of users on every platform, there’s a good chance that many people will see the advertising. And that’s true. Millions of people will see it. But did you know that email has a… Continue reading Email Lists Give Your Business a Farther Reach

Building an email list and using email marketing provide many advantages over other types of online marketing. One of those advantages is that it allows you to develop a one-on-one connection with your customers. It also allows your customers to connect with you one-on-one, too, and that’s something that no other form of online marketing… Continue reading Email Gives You a One-on-One Connection

No matter who your target market is, there’s a good chance that some of them will be very tech-savvy, and others will not be. Those who are tech-savvy will be able to do just about anything you ask them to online, such as sign up for the RSS feed and use it. Others though, that… Continue reading Make it Easy for All Customers

You’ve likely heard people complain about how much advertising is directed to them daily. Whether in your personal life or business, people don’t like to be surrounded by marketing all the time. That’s not to say they don’t like to hear about deals and promotions, just that they don’t want to listen to it all… Continue reading When You Have Permission, You Have Power