“You get new leads for your business using our content!”
There is an interesting belief that all industries are different. What attracts customers for one doesn’t work for another.
After 30 years of consulting within 57 sectors, surprisingly, there is more overlap in marketing than most realize.
For instance, you can:
- Email any industry you provide products and services
- Send direct response mailers to any company leader
- Call any organization and inquiry whom to speak with
The number one thing you must never lose sight of is that your future customers will continually have problems they cannot solve.
They will search high and low and go to great lengths for the solution to those problems.
And regardless of your industry, if your material doesn’t solve their problems, they will immediately turn to your competitors.
The only question to ask yourself is this; “Does my current marketing content solve my customer’s problems?“
If it doesn’t, contact us and schedule a no-cost marketing consultation.