No matter who your target market is, there’s a good chance that some of them will be very tech-savvy, and others will not be.
Those who are tech-savvy will be able to do just about anything you ask them to online, such as sign up for the RSS feed and use it.
Others though, that aren’t as good using online tech won’t know what an RSS feed is or how to use it.
But email is one of the basic services people can use online, and it’s been around for a very long time.
Most customers know how to use it, and you can use that to your advantage for your business just by incorporating email marketing as part of your marketing plan.
Make It Easy For Your Customers
When you build up your email list and start using email marketing, you actually make it easier for your customers to receive and read your message.
And when something is easy for them, they’re going to be much more likely to use it than something they actually have to learn about before they can use it.
The chances are, if they have to do the latter, they’re not going to do it at all. But anyone and everyone can use their email account and open an email.
You Get To Target More Customers
Even customers that are tech-savvy will still open and read emails, so it’s not as though you’ll still only be targeting to one segment of your market.
You’ll be advertising to everyone, and you’ll know that everyone is receiving your message. Best of all, your customers will know that you’re trying to make it easy for them and they’ll appreciate you for it.
And that appreciation may just send them to you the next time they need your product or service.
When you’re ready to discuss or develop your marketing strategy, we can help. Contact us and schedule a free marketing consultation.