Category: Content Strategy

You’ve likely heard people complain about how much advertising is directed to them daily. Whether in your personal life or business, people don’t like to be surrounded by marketing all the time. That’s not to say they don’t like to hear about deals and promotions, just that they don’t want to listen to it all… Continue reading When You Have Permission, You Have Power

There are many ways to market your business online, with paid advertising on search engines and social media platforms such as Twitter and Facebook being just two of the most popular. But there’s a problem with these types of marketing, which you won’t face when you decide to build an email list instead. That problem… Continue reading Build an Email List and Own Your Marketing

Depending on who you talk to, you’ll receive multiple answers. Some of it is good, bad, or downright absurd advice. Some will point you to social media, email campaigns, podcasts, TikTok videos, radio advertisements, etc. Unfortunately, none of those are marketing strategies but rather the latest or existing tools available for you to use. What… Continue reading What Is The Best Marketing Strategy For Any Industry?

When managing your business online, one of the first things you must master is optimizing your website and generating more targeted traffic. Google has always provided webmasters with a universal analytics system to measure their website traffic. It’s typically with demographic and strategic data you could use to tweak and better harness your target audience.… Continue reading The End of Universal Analytics and a Switch to GA4

Whenever you speak with anyone in marketing, all want you to try their flavor of the week approach to generating leads. And there’s nothing wrong with using a technique or tool that is proven to work, and you gain a new or repeat customer. However, if you asked that same individual what or how a… Continue reading A Buyer Trait Exposed!