The End of Universal Analytics and a Switch to GA4

When managing your business online, one of the first things you must master is optimizing your website and generating more targeted traffic. Google has always provided webmasters with a universal analytics system to measure their website traffic. It’s typically with demographic and strategic data you could use to tweak and better harness your target audience.… Continue reading The End of Universal Analytics and a Switch to GA4

A Buyer Trait Exposed!

Whenever you speak with anyone in marketing, all want you to try their flavor of the week approach to generating leads. And there’s nothing wrong with using a technique or tool that is proven to work, and you gain a new or repeat customer. However, if you asked that same individual what or how a… Continue reading A Buyer Trait Exposed!