How Many Doors Did You Pass?

Locating new customers is not difficult once you discover how to find them quickly and easily.

Let me ask. From the front door of your company to the front door of your customer’s business, did you pass:

  • 20
  • 50
  • 100
  • 500
  • Or more business doors?

The fastest way to find new customers and generate more sales is for you or your team to stop and knock on those doors you passed.

Here are two case studies that involved a newspaper boy and an angry locksmith who did just that.

The Newspaper Boy

The newspaper boy started his new job peddling his bike through his route, delivering newspapers.

When he returned, his boss asked him how many papers he had left he didn’t deliver.

The boy replied, “I think I have 5 or 6 left over.”

The employer asked him how many doors he passed on his route that didn’t get the paper.

The boy didn’t know but guessed about 100.

His boss told him that he would stop at those doors tomorrow and don’t return until all his newspapers were sold.

The Angry Locksmith

At the hint of describing to a locksmith how he could generate more sales on every service call, he became enraged and refused.

The suggestion was simple. After you complete a service call, stop at every business surrounding your service call location.

All you have to do is enter the business and ask them if they would mind exchanging business cards.

Before he left, he had to ask if they had any lock work he could do for them since he was already there.

If they said no, he was to thank them and leave. However, if they did, he could help them immediately and generate a sale.

Their Results

The newspaper boy was a little scared, going up to a stranger’s door, knocking on it, to see if they would buy his newspaper.

As you’d expect, some residents said no, slammed the door in his face, and yelled at him for knocking on their door.

Surprisingly, he kept knocking and sold all his papers, but he didn’t stop there. The following day he asked his employer for extra copies.

Like the day before, he would stop at more doors to sell the extra papers.

By year’s end, he turned a small newspaper route into five larger routes and increased the newspaper’s circulation.

The angry locksmith was sure he would not generate any new business based on the model we suggested.

To prove his point, he visited the local businesses around his service call location but then visited other shopping centers.

When he left his lock shop to unlock a door for a client, he expected to be gone for about an hour.

Three hours later, he returned not with one paid invoice but with multiple paid receipts totaling hundreds of dollars.

He initially went out in disbelief but returned and was shocked at how easy it was to generate new business.


Studying your service traveling habits gives you ample opportunities to introduce yourself to other businesses.

If you don’t know where to look or the process to use, it is easy to assume it is challenging to locate new customers.

Suppose you’re ready for new customers or how to generate leads. In that case, contact us and schedule a free marketing consultation.