On Day 10 of your 30-day digital marketing plan, we will focus on creating and publishing a video on your company’s YouTube channel. Making a recording for your local business will be a game-changer for you and your team. Videos are a powerful tool for showcasing your products or services, engaging with your audience, and increasing your company’s brand awareness.
YouTube is the second largest search engine in the world, and it’s the perfect platform to showcase your video content. It can be a promotional video, a product demonstration, a customer testimonial, or an educational recording. The possibilities are endless, and the impact will be significant. Creating and publishing a video on your YouTube channel will increase your online visibility, attract new customers, and build trust with your existing audience.
To create a successful video, you must plan your content carefully, without exception. Your video must be informative, engaging, and relevant to your target audience. You must also optimize your video for search engines by using relevant keywords, adding a catchy title and description, and including a call-to-action at the end of the recording. Following these best practices, you will create a high-quality video that helps you achieve your digital marketing goals.
First! You Must Clearly Understand YouTube’s Importance in Digital Marketing
YouTube is the world’s second most popular search engine, with over two billion monthly active users. It is a platform that allows users to upload, view, and share videos. For local businesses like yours, it is an essential tool for digital marketing. Here are some reasons why:
1. Reaches a Wider Audience
YouTube has a global reach and an excellent way to tap into a wider audience. When creating and publishing videos on your company’s YouTube channel, you will attract potential customers who have not discovered you yet. Videos are also more engaging than text and images, making recordings a highly effective tool and strategy to capture the attention of your target audience.
2. Enhances Your SEO
In case you were unaware, Google owns YouTube, and videos on the platform will help improve your search engine rankings. When optimizing your videos with relevant keywords, descriptions, and tags, you will increase your visibility on both YouTube and Google. This leads to more traffic to your website, generates warm leads, and brings more customers to your business.
3. Builds Trust and Credibility
Videos have proven to help build long-term trust and credibility with targeted audiences. You can demonstrate your expertise and professionalism by creating high-quality videos showcasing your products or services. This helps establish your business as a trusted and reliable resource in your community and industry.
In conclusion, YouTube is a powerful tool for local businesses looking to expand their digital marketing footprint. Creating and publishing videos on your company’s YouTube channel, you will reach a wider audience, enhance your SEO, and build trust and credibility with your target audience.
Planning Your Video Content
Creating a video for your company’s YouTube channel is a powerful way to engage with your audience and showcase your products or services. However, you must carefully plan your video content to ensure it aligns with your overall digital marketing strategy and quickly resonates with your targeted group.
Before you start filming, take some time to ask yourself specific questions and then brainstorm ideas before producing your video. Consider the following:
- Who is your target audience?
- What message do you want to convey?
- What type of content will they find most engaging?
- What action do you want viewers to take when the video ends?
- What resources do you have available for filming and editing?
Once you have a clear idea of your video’s purpose and target audience, it’s time to plan the content. Consider using some of the following strategies to make your video more engaging and effective:
- Use storytelling techniques to create a narrative that resonates with viewers.
- To illustrate your message, incorporate visuals, such as product shots or animations.
- Use humor or emotion to grab attention, making your video more memorable.
- Keep your video concise and focused, with a clear beginning, middle, and end.
Planning your video content carefully will create a powerful marketing tool that connects with your audience and helps achieve your business goals.
Creating Your Video
Creating a video is an essential part of any digital marketing plan. With the popularity of video content, it is necessary to create a recording that will capture the attention of your target audience quickly. Here are some tips to help you produce a video that engages your audience and promotes your local business.
Keep it Short and To The Point
Keeping it short and getting to the point quickly is crucial when creating a video. Your audience has a short attention span, and you must quickly capture their attention. Keep your recording between 30 seconds but no longer than 2 minutes, and ensure the message stays clear and concise.
Show Your Personality
Your video is an opportunity to showcase your personality while presenting your message. Be yourself and let your personality shine through. This will help you connect with your audience and make your business more relatable.
Use High-Quality Equipment
To create a professional-looking video, it is essential to use high-quality equipment. Use a good-quality camera, microphone, and lighting to ensure your video looks and sounds great.
Always Use a Call to Action
Your video must always provide a clear call to action. It needs your visitor to do one of three things. 1) Visit your website, 2) Call your business, or 3) Visit your store. Ensure your call to action is easy to find and follow.
In conclusion, video creation is essential to any digital marketing plan. You will create a video that engages your audience and promotes your local business by keeping it short and to the point, showing your personality, using high-quality equipment, and always using a call to action.
Editing Your Video
Once you have recorded your video, it’s time to edit it. Editing is a crucial step that can make or break the success of your video. Here are a few tips to help you edit your recording correctly:
1. Choose the Right Software
First, you must choose the right software before editing your recording. Fortunately, many video editing software options are available, ranging from free to paid. Some popular choices include Adobe Premiere Pro, Final Cut Pro, and iMovie. Choose the software that best suits your needs and budget.
2. Cut and Trim Footage
Once you have your software, it’s time to start editing. The first step is to cut and trim your footage. Remove any unnecessary footage, such as awkward pauses, mistakes, or retakes. Keep the video focused and engaging.
3. Add Transitions and Effects
Next, add transitions and effects to your video. Transitions help to smooth out the cuts between clips, while Effects will add visual interest and enhance the overall look of your recording. Be careful not to overdo it. Too many effects are distracting and will detract from your video’s overall message.
4. Add Music and Sound Effects
Adding music and sound effects will also enhance the overall quality of your video. Carefully choose the musical piece that fits the tone and mood of your video. Sound effects help add emphasis to certain parts of the video. Never let your music or sound effect choices drown out your actor.
5. Add Text and Graphics
Finally, consider adding text and graphics to your video. This will include titles, captions, and other visual elements. Ensure any text is easy to read and adds value to the video.
Following these tips lets you edit your video effectively and create a high-quality final product.
Publishing Your Video
Once you have created your video content, it’s time to publish it on your company’s YouTube channel. Here are a few steps to follow:
- Log in to your company’s YouTube channel’s homepage.
- Click on the “Upload” button in the page’s top right corner.
- Select the video file you want to upload from your computer.
- You can also drag and drop the file directly onto the page.
- Add a title, description, and tags to help users find your video.
- Choose a thumbnail image for your video cover.
- Set the video to “Public” so that anyone can view it.
- You can also set it to unlisted for private viewing.
- Click on the “Publish” button to make your video live.
Once your video is published, you can share the link on all your company’s social media accounts and website to help drive views and engagement. Don’t forget to monitor the comments section and respond to any questions or feedback from viewers.
Following these simple steps, you will easily create and publish a video on your company’s YouTube channel as part of your 30-day digital marketing plan.
Optimizing Your Video for SEO
Creating a high-quality video is only half the process with YouTube marketing. To ensure that your video reaches the right audience and generates the desired results, optimizing it for search engines, like you do website content, is essential. Here are some tips to help optimize your video for SEO:
1. Use Relevant Keywords
Keywords are the foundation of any SEO strategy, and video optimization is no exception. Identify the keywords relevant to your business and incorporate them into your video’s title, description, and tags. Be sure to use long-tail keywords specific to your company and industry.
2. Create a Compelling Title and Description
Your video’s title and description are the first things viewers will see when they come across your video. They need to be compelling and accurately reflect the content of your video. Use your primary keyword in your title and description to improve your video’s visibility in search results.
3. Add Relevant Tags
Tags help YouTube understand the content of your video and make it easier for viewers to find. Only use the tags relevant to your video’s content, including broad and specific ones. This helps your video appear in both general and niche search results.
4. Use Closed Captions
Closed captions not only make your video accessible to a broader audience but also improve your video’s SEO. YouTube uses closed captions to understand the content of your video, which can help improve its visibility in search results.
5. Encourage Engagement
Engagement is a critical factor in YouTube’s algorithm, so it’s important to encourage viewers to like, comment, and share your video. This will help improve your video’s visibility in search results and increase its overall reach.
Optimizing your video for SEO is essential to maximize its impact and reach on YouTube. Following these tips will improve your video’s visibility in search results and increase engagement.
Promoting Your Video on Other Platforms
Once you have created and published your YouTube video, it’s time to promote it on other platforms. Promoting your recording on multiple social media platforms helps you reach a wider audience and drive more traffic to your website.
Here are a few ways to promote your video on other platforms:
- Share your video on social media platforms like Facebook, Twitter, and LinkedIn.
- Include a catchy headline and a brief video description to grab your audience’s attention.
- Embed your video on your website or blog to promote your video, improving your website’s SEO.
- Email your subscribers or customers with a link to your video and ask them to view it and respond.
- Engage with your existing audience and keep them up-to-date with your latest offerings.
- Collaborate with other businesses or influencers in your industry to promote your video.
Promoting your video on other platforms is just as important a strategy as creating and publishing it. By following these tips, you will increase the visibility of your video and drive more traffic to your website.
Monitoring Your Video’s Performance
To ensure that the video is performing well, it is essential to monitor its performance regularly. Here are some crucial metrics that you must track to evaluate the success of your video:
The number of views is the most basic metric to track. It is the number of times that your video has been watched. You can use this metric to determine the popularity of your video and whether to continue using this style of video performance.
Engagement metrics measure how viewers interact with your video. These metrics include likes, dislikes, comments, and shares. Those metrics will help you understand how viewers feel about your video and whether it resonates with them.
Watch time is the total time viewers spend watching your video. This metric is important because it indicates how engaging your video is. If viewers are watching your video for a long time, it means they are finding it fascinating.
Click-Through Rate (CTR)
Click-Through Rate measures the percentage of viewers who click on your video after seeing it. This metric is important because it indicates how well your video performs in search results and suggested video sections.
Conversion rate measures the percentage of viewers who take a specific action after watching your video, such as visiting your website or purchasing. This metric is important because it shows whether your video is helping to achieve your business goals.
By monitoring these metrics regularly, you will gain specific insights into how your video is performing and make necessary adjustments.
When you’re ready to discuss or develop your Digital Marketing Plan, we can help. Contact us and schedule a free marketing consultation.