Category: Content Strategy

Understanding Google’s Helpful Update To leverage the People Also Ask section to your advantage, you must know Google’s intentions. The Helpful Update they launched not long ago explains everything. Google is looking for content pages that deliver a good user experience. Should they link or prefer thin content pages with no value, people will stop… Continue reading Using Google’s People Also Ask Section For SEO: Part 2

Any time you aim to rank a website in the SERPs (search engine results pages) to enjoy increased organic traffic, you want to employ a well-rounded strategy. Often many webmasters limit themselves to basic search engine optimization (SEO) techniques they can implement quickly. For example, the basic things like using keywords in your title, creating… Continue reading Using Google’s People Also Ask Section For SEO: Part 1

Step 8: See How Your Spending Stacks Up Against Your Earnings And lastly, you want to conduct an audit of your business’s finances. This is true for any business, but as an entrepreneur, you may be one of those people who gets caught up in the buying process. You may suffer from shiny new object… Continue reading 8 Steps to Audit Your Online Business for Increased Profits: Step 8

Step 6: See If Your Pages Still Rank Well in the SERPs Many business owners should understand the importance of search engine optimization (SEO). That’s why it’s crucial to learn how to master it and get their pages ranked well in the SERPs (search engine results pages). But then, time goes by, and before they… Continue reading 8 Steps to Audit Your Online Business for Increased Profits: Steps 6 & 7

Step 4: Ask Yourself If You Would Benefit from Expanding or Narrowing Your Niche Another way in which you want to audit your business periodically is to see if your niche needs to be broadened or narrowed. It’s possible that when you started your business, you niched down too narrowly, and it has caused you… Continue reading 8 Steps to Audit Your Online Business for Increased Profits: Steps 4 & 5