On the 4th day of your content acceleration process, you will develop your system for creating a content calendar and figure out what kind of automation you want to adopt so that you can quickly publish your content across different platforms.
Key Points:
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Content Calendars and Automation for Speedy Publishing
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Calendar Content Overview
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Calendar Details
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Setting Up A System
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Using A Batch Process
Day 4: Content Calendars and Automation for Speedy Publishing
You’ll need these two features to help speed up your process while staying organized. When producing your company’s content, you will quickly discover you can’t live without them.
This is all about efficiency and speed; being well organized and utilizing tools that can work on your behalf is vital. A content calendar allows you to do batch work on content needed for different platforms.
You’ll be able to quickly create and publish or deliver the content to your audience because it has been planned ahead of time, and there is no delay in having to stop and think about what needs to be done and where it needs to go.
Calendar Content Overview
You can create a content calendar using any tool that works best for you. What’s important is that you have an overview of the topics that need to be published, what date they need to be published, and where they will be published.
You can even have calendars within specific platforms. For example, you can create a calendar within WordPress to know exactly what topics will be published on your blog and when.
With a content calendar readily available, you can work on the content yourself, outsource it to a freelance ghostwriter, or look for private label rights that will work well with your future needs.
Calendar Details
Your calendar should include details about the media formats you need to use on each platform, who your demographic is, or what tone and style you need to present to that target audience.
When you have a content calendar, you can see what topics are being covered and quickly review them to ensure you deliver a good balance of content your readers want, such as informative, educational, promotional, etc.
Setting Up A System
You also want to implement a system to automate the publishing process. This eliminates the hassle of logging into each platform and publishing the content at a particular time throughout your day.
Some platforms, such as Hootsuite or Sprout Social, will allow you to work with a single dashboard and schedule an automated process for your content to go live on various social media platforms.
This way, you won’t be interrupted, can focus on other areas of your business, and you’ll have peace of mind knowing that your content will go live on time and be published immediately for your readers.
Using A Batch Process
Suppose you plan to use a batch content creation process with your content calendar. In that case, you can quickly look for days on which specific topics will be published and create content all about that topic on a single day so that you do not have to go back and forth between subject matters.
You can also do things like making all of your graphics in one day or getting all of your work done for one specific social media platform so that it can be queued up for the entire month ahead of time.
It helps to have templates and tools such as Canva that will assist you in developing online content you can duplicate repeatedly with tweaks that make the content original.
When you are ready for us to write your company’s blog content, contact us and schedule a free content consultation.