With the non-stop rise of social media platforms, companies with an established online presence stay competitive and relevant. For you to get started, a 30-day digital marketing plan helps your local business achieve this marketing goal and increases your visibility quickly. On days 12 and 17, you were provided forty-five blog ideas to create and post the content on your company’s website.
One of the most critical steps in a successful DM plan is to share those blog posts on social media channels regularly. Doing so, your content drives traffic to your website and increases engagement with your audience. Today, we will focus on this step to help expand your reach and establish you as a thought leader in your industry.
Overall, a well-executed digital marketing plan becomes a game-changer for your local organization. Following a step-by-step approach, you will increase the company’s online visibility, attract new customers, and build a loyal following. With Day 18 of the plan, you will focus on sharing your company blog posts on social media channels, becoming a crucial step towards achieving your marketing goals.
Understanding the Importance of Sharing Your Blog Posts on Social Media
It stands to reason that sharing blog posts on social media is an essential part of any digital marketing strategy. It helps to increase your target audience reach from your content and attract more visitors to your website. In this section, we will discuss the importance of sharing blog posts on social media and how it benefits your local business.
Increased Visibility
Sharing blog posts on social media channels such as Facebook, Twitter, LinkedIn, and Instagram helps increase the visibility of your company. By sharing your latest blog post on these platforms, you will reach a wider audience and attract more visitors to your website. This, in turn, improves your search engine rankings and increases your online presence, potentially generating warm leads.
Improved Engagement
Sharing blog posts on social media helps improve engagement with your audience. By sharing your latest blog post on social platforms, you encourage your followers to engage with your content by liking, commenting, and sharing it with their followers. This also helps increase your reach and attract new visitors to your website who have never met you or know about your company.
Cost-Effective Marketing
Sharing blog posts on social media is a low-cost strategy to promote your content and attract new visitors to your website. Unlike traditional advertising methods, social media marketing is inexpensive and requires minimal resources. By sharing your latest blog post on social media, you reach a wider audience without breaking the bank.
In conclusion, sharing blog posts on social media is an essential part of any digital marketing strategy. It increases the visibility of your content, improves engagement with your audience, and provides a cost-effective way to promote your business online. By incorporating social media into your digital marketing plan, you will attract new visitors to your website and grow your local business.
Choosing the Right Social Media Channels
When promoting your latest blog post, choosing which social media channel to use will make all the difference. Here are a few things to consider when deciding which platforms to use:
Facebook is the largest social media platform, with over 2.8 billion monthly active users. It’s an excellent platform for companies of all sizes, especially local businesses, looking to connect with their community. Facebook allows you to create a business page to share your latest blog post, engage with your audience, and run targeted ads.
Instagram is a visual platform perfect for businesses with a strong visual brand. It has over 1 billion monthly active users and is especially popular among younger demographics. If you serve in the fashion, beauty, or food industry, Instagram is a great place to share your latest blog posts and showcase your products or services.
LinkedIn is a professional networking platform with over 740 million members. It’s a great place to share your latest blog post if your company targets other businesses or professionals. LinkedIn allows you to create a company page to share your latest blog post, network with other professionals, and recruit new employees.
Twitter is a fast-paced platform with over 330 million monthly active users. It’s an excellent platform for businesses that want to share their latest blog post in real time and engage with their audience. Twitter allows you to share short, snappy messages (called tweets) that can include links to your latest blog post.
When choosing which social media channels to use, you must consider your target audience, your business goals, and the type of content you’ll be sharing. Choosing which platform to use helps you reach your target audience more effectively and drive traffic to your latest blog post.
Creating Engaging Social Media Content
Creating engaging social media content is essential to attract and retain customers. It is vital to keep your content fresh, informative, and relevant to your target audience. Here are a few tips to help you create engaging social media content:
1. Know Your Audience
Before creating any content, it is essential to know your target audience. Understanding their interests, needs, and preferences will help you create content that resonates with them. You can use social media analytics tools to gather insights about your audience’s demographics, interests, and behaviors.
2. Use Visuals
Visuals are a great way to grab your audience’s attention and make your content more engaging. Use high-quality images, videos, and infographics to convey your message effectively.
3. Include a Call To Action
Including a call to action in your social media content encourages your audience to take action. Whether it is to visit your website, sign up for a newsletter, or make a purchase, a clear call-to-action helps drive conversions.
4. Keep it Short and Sweet
Attention spans on social media are short, so it is essential to keep your content concise and to the point. Use short sentences, bullet points, and headings to make your content easy to skim and digest.
5. Be Authentic
Authenticity plays a big part in building trust and credibility with your audience. Avoid making exaggerated or false claims and focus on providing value to your audience through informative and helpful content.
By following these tips, you will create engaging social media content that resonates with your target audience and helps drive business results.
Optimizing Your Blog Posts for Social Media Sharing
Sharing blog posts on social media is a great way to increase your online presence and attract more traffic to your website. However, it is vital to optimize your blog post for social media sharing to ensure that it is visually appealing and easy to read.
Here are a few tips to optimize your blog post for social media sharing:
1. Use Eye-Catching Images
Using high-quality, eye-catching images helps your blog post stand out on social media. Make sure to use images that are relevant to your blog post and that are visually appealing. You can also add text overlays to your images to make them more engaging.
2. Write Compelling Headlines
Your blog post headline is the first thing people will see when you share your content on social media. Make sure to write a compelling headline that accurately reflects the content of your blog post and that will entice people to click through to your website.
3. Include Social Media Share Buttons
Make it easy for people to share your blog post on social media by including social media share buttons on your website. This allows people to easily share your post with their followers, which helps increase your reach and attracts more traffic to your website.
4. Use Hashtags
Using relevant hashtags helps your blog post get discovered by people who are interested in your topic. Only use hashtags that are relevant to your blog post and are popular on the social media platform you are sharing your posts.
By following these tips, you will optimize your blog post for social media sharing and increase your online presence.
Analyzing the Performance of Shared Blog Posts
Engagement Metrics
Engagement metrics are a crucial indicator of how well your blog post connects with your audience. By analyzing engagement metrics, you will determine whether your content is grabbing your audience’s interest and returning for more.
Typical engagement metrics to consider when analyzing the performance of your shared blog post include the following:
- Likes and reactions
- Comments
- Shares
When your blog post is receiving a high number of likes, comments, and shares, it’s a good indication that your content is resonating with your audience. However, when your engagement metrics are low, it is time to re-evaluate your content strategy.
Traffic Metrics
Traffic metrics are another vital aspect to consider when analyzing the performance of your shared blog posts. By analyzing traffic metrics, you will determine how many people visit your website due to your shared blog posts.
Typical traffic metrics to consider when analyzing the performance of your shared blog posts include:
- Pageviews
- Unique visitors
- Time on page
When your blog post is driving a high amount of traffic to your website and keeping visitors engaged for a significant amount of time, it’s a good indicator that your content is valuable and relevant to your audience. However, when your traffic metrics are low, it is time to re-evaluate your content promotion strategy.
Conversion Metrics
Conversion metrics are perhaps the most crucial aspect to consider when analyzing the performance of your shared blog post. By analyzing conversion metrics, you can determine how many people are taking action due to your shared blog posts.
Some standard conversion metrics to consider when analyzing the performance of your shared blog posts include the following:
- Click-through rates
- Form submissions
- Sales
When your blog post is driving a high number of conversions, it’s a good indication that your content is engaging and relevant and also effective in driving action from your audience. However, when your conversion metrics are low, it is time to re-evaluate your call-to-action and conversion strategy.
Adjusting the Digital Marketing Plan Based on Performance
As with any marketing plan, it’s essential to evaluate and adjust your strategy based on performance regularly. This is especially true for a 30-day digital marketing plan, where time is of the essence and every day counts. By monitoring key metrics and making data-driven decisions, you will optimize your strategy for maximum impact.
Here are a few steps you must take to adjust your digital marketing plan based on performance:
- Review your goals: Look at the goals you set for your 30-day plan and assess whether they are still realistic and achievable. If you’re falling short, consider adjusting your strategy to better align with your objectives.
- Analyze your metrics: Use tools like Google Analytics and social media insights to track your performance metrics, such as website traffic, engagement, and conversion rates. Identify areas where you are seeing success and areas that need improving.
- Identify opportunities: Based on your metrics analysis, look for opportunities to optimize your plan. This could include adjusting your target audience, refining your messaging, or investing more in channels that are performing well.
- Make adjustments: Once you’ve identified areas for improvement, make the necessary adjustments to your plan. Be sure to track your results and continue to monitor your metrics to ensure your changes are having the desired impact.
Overall, adjusting your digital marketing plan based on performance is a critical step in achieving your goals. By staying flexible and responsive to data, you can optimize your plan for success.
When you’re ready to discuss or develop your Digital Marketing Plan, we can help. Contact us and schedule a free marketing consultation.