The Promotional Guy Marketing Checklists: Social Media Audit Checklist

This Social Media Audit Checklist is designed to help you assess your brand’s presence, engagement, and strategy across various social media platforms. By following this checklist, you’ll identify areas for improvement and gain insights into how to make your social media efforts more effective and engaging. With recommended AI Prompts for each section, you’ll gain personalized assistance to optimize your social media presence.

Platform Presence

Platform Presence evaluates which social media platforms your brand is currently active on and whether they align with your target audience.

  • List all social media platforms where your brand has a presence.
  • Identify the target audience for each platform.
  • Evaluate the consistency of branding across platforms.
  • Check for any unofficial or impersonating accounts.
  • Assess the frequency of posts and engagement on each platform.
  • Review the types of content being posted (e.g., images, videos, articles).
  • Ensure all profile and cover photos are up-to-date.

AI Prompts:

  • ChatGPT, how do I identify the right social media platforms for my target audience?
  • ChatGPT, what are some ways to maintain brand consistency across multiple platforms?
  • ChatGPT, how can I deal with unofficial or impersonating social media accounts?

Engagement Metrics

Engagement Metrics focus on how your audience is interacting with your content. This helps in understanding what’s working and what needs improvement.

  • Track likes, shares, and comments for each post.
  • Measure click-through rates for links shared.
  • Evaluate the effectiveness of hashtags.
  • Monitor mentions and direct messages.
  • Assess follower growth over time.
  • Check for any spikes or drops in engagement and identify the reasons.
  • Review the performance of paid promotions or ads.

AI Prompts:

  • ChatGPT, what tools can help me track social media engagement?
  • ChatGPT, how do I measure the effectiveness of my hashtags?
  • ChatGPT, what are some best practices for running paid social media promotions?

Content Strategy

Content Strategy involves reviewing the types of content you are posting to ensure they align with your brand goals and audience expectations.

  • Audit the relevance and quality of posted content.
  • Check for a balanced mix of content types (e.g., promotional, educational, entertaining).
  • Evaluate the use of visual elements like images and videos.
  • Review the frequency and timing of posts.
  • Assess the tone and voice consistency across posts.
  • Check for any outdated or incorrect information.
  • Plan future content based on past performance and audience feedback.

AI Prompts:

  • ChatGPT, how do I create a balanced content strategy for social media?
  • ChatGPT, what are some effective ways to use visual elements in my posts?
  • ChatGPT, how can I plan my social media content calendar?

Competitive Analysis

Competitive Analysis involves evaluating how your social media performance stacks up against your competitors.

  • Identify key competitors on each platform.
  • Evaluate their follower count and engagement rates.
  • Analyze the types of content they post.
  • Assess their posting frequency.
  • Note any innovative tactics or campaigns they are using.
  • Compare your paid promotion strategies.
  • Identify opportunities for differentiation.

AI Prompts:

  • ChatGPT, how do I perform a social media competitive analysis?
  • ChatGPT, what metrics should I compare between my brand and competitors?
  • ChatGPT, how can I differentiate my brand from competitors on social media?

Legal Compliance

Legal Compliance ensures that your social media activities adhere to relevant laws and regulations, such as copyright laws and advertising standards.

  • Ensure all posted content respects copyright and intellectual property laws.
  • Check for proper disclosure on sponsored posts or ads.
  • Review the privacy settings and data collection practices on each platform.
  • Ensure compliance with platform-specific rules and guidelines.
  • Verify that user-generated content is used responsibly and ethically.
  • Check for any misleading or false information in posts or ads.
  • Make sure all promotional activities are in line with legal requirements.

AI Prompts:

  • ChatGPT, what are the key elements of copyright law I need to consider for social media?
  • ChatGPT, how do I ensure proper disclosure for sponsored posts?
  • ChatGPT, what are some common legal pitfalls in social media marketing I should avoid?

When you’re ready to discuss or develop your Digital Marketing Plan, we can help. Contact us and schedule a free marketing consultation.