The Promotional Guy Marketing Checklists: SEO Audit Checklist

This SEO Audit Checklist is designed to provide a comprehensive evaluation of your website’s on-page, off-page, and technical SEO elements.

By following this checklist, you’ll identify areas for improvement and gain insights into how to make your website more search engine friendly.

With recommended AI Prompts for each section, you’ll gain personalized assistance to optimize your website’s SEO.

On-Page SEO

On-Page SEO involves optimizing individual web pages to rank higher and earn more relevant traffic from search engines.

  • Check for meta titles and descriptions on all pages.
  • Ensure all images have alt text.
  • Identify and fix broken links.
  • Check for proper URL structure.
  • Validate HTML and CSS.
  • Check for mobile-friendliness.
  • Evaluate the site’s loading speed.

AI Prompts:

  • ChatGPT, how can I perform a keyword analysis for my website?
  • ChatGPT, what are some tools to check the quality of my on-page SEO?
  • ChatGPT, how can I optimize my meta tags for better SEO?

Off-Page SEO

Off-Page SEO focuses on activities that happen away from your website but affect your search engine rankings, like backlinks and social signals.

  • Conduct a backlink analysis.
  • Evaluate the quality of backlinks.
  • Check for proper anchor text distribution.
  • Assess social signals and their impact on SEO.
  • Identify and remove toxic or spammy backlinks.
  • Evaluate the effectiveness of your content marketing efforts.
  • Check for brand mentions and citations.

AI Prompts:

  • ChatGPT, what are some effective ways to build high-quality backlinks?
  • ChatGPT, how can I assess the impact of social signals on my SEO?
  • ChatGPT, how do I remove or disavow toxic backlinks?

Technical SEO

Technical SEO involves optimizing the technical aspects of a website to help search engine spiders crawl and index it more effectively.

  • Check for XML sitemaps and robots.txt files.
  • Ensure the website is using HTTPS.
  • Check for crawl errors in Google Search Console.
  • Evaluate website architecture and internal linking.
  • Check for duplicate content issues.
  • Optimize website speed and performance.
  • Ensure proper implementation of schema markup.

AI Prompts:

  • ChatGPT, how do I create and submit an XML sitemap?
  • ChatGPT, what are some common crawl errors and how can I fix them?
  • ChatGPT, how can I implement schema markup on my website?

Keyword Research

Keyword Research is the practice of finding the terms that people enter into search engines so you can use them for web pages, content creation, and marketing.

  • Identify target keywords for your business.
  • Check for keyword cannibalization issues.
  • Evaluate the search intent behind target keywords.
  • Assess keyword difficulty and search volume.
  • Identify long-tail keyword opportunities.
  • Check for proper keyword placement in content.
  • Evaluate the effectiveness of keyword optimization strategies.

AI Prompts:

  • ChatGPT, how do I identify target keywords for my business?
  • ChatGPT, what is keyword cannibalization and how can I avoid it?
  • ChatGPT, how can I assess the search intent behind my target keywords?

Local SEO

Local SEO focuses on optimizing your website to be found in local search results, which is crucial for small businesses targeting specific geographic areas or locations.

  • Ensure NAP (Name, Address, Phone Number) consistency across the web.
  • Optimize Google My Business listing.
  • Check for local keyword optimization.
  • Evaluate local backlink opportunities.
  • Assess online reviews and ratings.
  • Check for proper local schema markup.
  • Monitor local search rankings.

AI Prompts:

  • ChatGPT, how can I optimize my Google My Business listing for better local SEO?
  • ChatGPT, what are some effective ways to build local backlinks?
  • ChatGPT, how can I monitor my local search rankings?

Legal Compliance

Legal Compliance ensures that your SEO activities adhere to search engine guidelines and avoid penalties.

  • Check for compliance with Google’s Webmaster Guidelines.
  • Ensure all SEO tactics used are white-hat and ethical.
  • Review the website for any hidden or cloaked content.
  • Check for any keyword stuffing or unnatural linking.
  • Ensure transparency in sponsored content and affiliate marketing.
  • Verify that user data is collected and stored in compliance with privacy laws.
  • Audit any third-party SEO tools or services for compliance.

AI Prompts:

  • ChatGPT, what are Google’s Webmaster Guidelines that I should be aware of?
  • ChatGPT, how can I ensure that my SEO tactics are ethical and white-hat?
  • ChatGPT, what are some common SEO pitfalls that could lead to penalties?

When you’re ready to discuss or develop your Digital Marketing Plan, we can help. Contact us and schedule a free marketing consultation.