The Promotional Guy Marketing Checklists: Reputation Management Checklist

This Reputation Management Checklist is designed to help you assess and improve your brand’s online reputation.

By following this checklist, you’ll be able to identify areas where your brand excels and areas that need improvement.

The AI Prompts for each section will offer personalized guidance to help you manage your online reputation more effectively.

Online Reviews

Online reviews can significantly impact your brand’s reputation and customer trust.

  • Monitor reviews on platforms like Google My Business, Yelp, and Trustpilot.
  • Respond to both positive and negative reviews.
  • Encourage satisfied customers to leave reviews.
  • Analyze common themes in reviews for improvement.
  • Report and remove fake reviews.
  • Use review widgets on your website.
  • Track changes in your average review scores over time.

AI Prompts:

  • ChatGPT, how can I encourage more customers to leave positive reviews?
  • ChatGPT, what’s the best way to respond to negative reviews?
  • ChatGPT, how can I track and analyze online reviews effectively?

Social Media Monitoring

Social media platforms are where customers often voice their opinions about your brand.

  • Monitor mentions of your brand on social media platforms.
  • Use social listening tools to track sentiment.
  • Respond to customer queries and complaints.
  • Share user-generated content that positively portrays your brand.
  • Address negative comments professionally.
  • Evaluate the effectiveness of your social media responses.
  • Keep an eye on what competitors are doing on social media.

AI Prompts:

  • ChatGPT, what are some effective social listening tools?
  • ChatGPT, how should I respond to negative comments on social media?
  • ChatGPT, can you suggest ways to improve customer engagement on social media?

Feedback and Surveys

Customer feedback can provide valuable insights into your brand reputation.

  • Use post-interaction surveys to gather feedback.
  • Implement Net Promoter Score (NPS) surveys.
  • Analyze survey data for trends and insights.
  • Act on the feedback received.
  • Share positive feedback as testimonials.
  • Address any recurring issues.
  • Re-survey customers after implementing changes.

AI Prompts:

  • ChatGPT, how do I create an effective customer feedback survey?
  • ChatGPT, what is Net Promoter Score and how can it help my brand?
  • ChatGPT, how should I act on the feedback received from customers?

Public Relations and Media

How your brand is portrayed in the media can affect its reputation.

  • Monitor brand mentions in online articles and blogs.
  • Build relationships with industry influencers and journalists.
  • Prepare press releases for significant company updates.
  • Address any negative press promptly and professionally.
  • Leverage positive media coverage.
  • Keep an updated media kit for journalists.
  • Track the reach and impact of your PR efforts.

AI Prompts:

  • ChatGPT, how can I monitor my brand’s media coverage effectively?
  • ChatGPT, what should be included in a media kit?
  • ChatGPT, how do I build relationships with industry influencers and journalists?

When you are ready for us to write your company’s content, contact us and schedule a free content consultation. We are here to help you articulate your insights and expertise, providing content that resonates with and educates your audience.