The Promotional Guy Marketing Checklists: Branding and Design Checklist

This Branding and Design Checklist is tailored to help businesses assess the consistency and effectiveness of their brand’s visual identity across various platforms.

By following this checklist, you’ll be able to identify gaps in your branding strategy and make necessary adjustments.

The AI Prompts for each section will offer personalized guidance to help you optimize your brand’s visual presence.

Logo and Brand Elements

Your logo and core brand elements are the face of your company. They should be consistent across all platforms and mediums.

  • Ensure the logo is displayed prominently on all platforms.
  • Use consistent brand colors.
  • Implement a standardized font style.
  • Make sure the logo is scalable and looks good in various sizes.
  • Check for consistency in the use of icons and other graphical elements.
  • Ensure proper spacing and alignment of all brand elements.
  • Use high-resolution images for all brand assets.

AI Prompts:

  • ChatGPT, how can I ensure my logo is scalable for different platforms?
  • ChatGPT, what are some tools to create a brand style guide?
  • ChatGPT, how can I choose the right color scheme for my brand?

Website Design

Your website is often the first point of interaction with potential customers, so it should align with your brand identity.

  • Use brand colors and fonts consistently.
  • Ensure the logo is visible on all pages.
  • Implement a cohesive layout and design.
  • Use high-quality images that align with the brand’s aesthetic.
  • Make sure the design is mobile-responsive.
  • Check for consistency in button styles and CTAs.
  • Use consistent navigation elements.

AI Prompts:

  • ChatGPT, what are some best practices for website design that aligns with my brand?
  • ChatGPT, how can I make sure my website is mobile-responsive?
  • ChatGPT, what are some tips for choosing images that fit my brand’s aesthetic?

Social Media Presence

Your brand’s visual identity should be consistent across all social media platforms for better recognition.

  • Use the same profile and cover photos across platforms.
  • Implement brand colors and fonts in posts and graphics.
  • Maintain a consistent posting style and tone.
  • Use branded hashtags.
  • Ensure all visuals are of high quality.
  • Check for consistency in the use of filters or image treatments.
  • Use templates for recurring post types.

AI Prompts:

  • ChatGPT, how can I maintain brand consistency across multiple social media platforms?
  • ChatGPT, what are some tips for creating branded social media graphics?
  • ChatGPT, how can I use hashtags effectively to promote my brand?

Marketing Collaterals

From business cards to digital ads, your marketing materials should reflect your brand’s visual identity.

  • Use consistent brand elements in all marketing materials.
  • Ensure the logo is clearly visible.
  • Use brand colors and fonts.
  • Maintain a consistent tone and messaging.
  • Use high-quality images and graphics.
  • Check for consistency in layout and design.
  • Ensure all contact details are up-to-date.

AI Prompts:

  • ChatGPT, what are some key elements to include in my marketing collateral?
  • ChatGPT, how can I ensure consistency in the design of various marketing materials?
  • ChatGPT, what are some tips for effective messaging in my marketing collateral?

When you’re ready to discuss or develop your Digital Marketing Plan, we can help. Contact us¬†and schedule a free marketing consultation.