Strategies

Step 2: Evaluate Whether Your Emails Convert Well for You Email marketing is an essential part of having success online. Connecting with your subscribers, sending them to your offers and those you’re promoting as an affiliate, and showcasing your expertise can help you earn more if it’s done right. But you may not have conducted… Continue reading 8 Steps to Audit Your Online Business for Increased Profits: Steps 2 & 3

Whether you’ve only been in business for a year or less – or you’re a seasoned marketer who has been in the industry for over a decade, as an entrepreneur, self-audits should be a mandatory part of your business plan. All top companies have various auditing measures in place, and being a solo marketer doesn’t… Continue reading 8 Steps to Audit Your Online Business for Increased Profits: Step 1

There’s a reason many business owners head to social media before considering any other kind of online advertising. It’s because, with millions of users on every platform, there’s a good chance that many people will see the advertising. And that’s true. Millions of people will see it. But did you know that email has a… Continue reading Email Lists Give Your Business a Farther Reach

Building an email list and using email marketing provide many advantages over other types of online marketing. One of those advantages is that it allows you to develop a one-on-one connection with your customers. It also allows your customers to connect with you one-on-one, too, and that’s something that no other form of online marketing… Continue reading Email Gives You a One-on-One Connection

No matter who your target market is, there’s a good chance that some of them will be very tech-savvy, and others will not be. Those who are tech-savvy will be able to do just about anything you ask them to online, such as sign up for the RSS feed and use it. Others though, that… Continue reading Make it Easy for All Customers

You’ve likely heard people complain about how much advertising is directed to them daily. Whether in your personal life or business, people don’t like to be surrounded by marketing all the time. That’s not to say they don’t like to hear about deals and promotions, just that they don’t want to listen to it all… Continue reading When You Have Permission, You Have Power

There are many ways to market your business online, with paid advertising on search engines and social media platforms such as Twitter and Facebook being just two of the most popular. But there’s a problem with these types of marketing, which you won’t face when you decide to build an email list instead. That problem… Continue reading Build an Email List and Own Your Marketing

Depending on who you talk to, you’ll receive multiple answers. Some of it is good, bad, or downright absurd advice. Some will point you to social media, email campaigns, podcasts, TikTok videos, radio advertisements, etc. Unfortunately, none of those are marketing strategies but rather the latest or existing tools available for you to use. What… Continue reading What Is The Best Marketing Strategy For Any Industry?

When managing your business online, one of the first things you must master is optimizing your website and generating more targeted traffic. Google has always provided webmasters with a universal analytics system to measure their website traffic. It’s typically with demographic and strategic data you could use to tweak and better harness your target audience.… Continue reading The End of Universal Analytics and a Switch to GA4

Whenever you speak with anyone in marketing, all want you to try their flavor of the week approach to generating leads. And there’s nothing wrong with using a technique or tool that is proven to work, and you gain a new or repeat customer. However, if you asked that same individual what or how a… Continue reading A Buyer Trait Exposed!