There’s a reason many business owners head to social media before considering any other kind of online advertising. It’s because, with millions of users on every platform, there’s a good chance that many people will see the advertising. And that’s true. Millions of people will see it. But did you know that email has a… Continue reading Email Lists Give Your Business a Farther Reach
Email Gives You a One-on-One Connection
Building an email list and using email marketing provide many advantages over other types of online marketing. One of those advantages is that it allows you to develop a one-on-one connection with your customers. It also allows your customers to connect with you one-on-one, too, and that’s something that no other form of online marketing… Continue reading Email Gives You a One-on-One Connection
Make it Easy for All Customers
No matter who your target market is, there’s a good chance that some of them will be very tech-savvy, and others will not be. Those who are tech-savvy will be able to do just about anything you ask them to online, such as sign up for the RSS feed and use it. Others though, that… Continue reading Make it Easy for All Customers
When You Have Permission, You Have Power
You’ve likely heard people complain about how much advertising is directed to them daily. Whether in your personal life or business, people don’t like to be surrounded by marketing all the time. That’s not to say they don’t like to hear about deals and promotions, just that they don’t want to listen to it all… Continue reading When You Have Permission, You Have Power
Build an Email List and Own Your Marketing
There are many ways to market your business online, with paid advertising on search engines and social media platforms such as Twitter and Facebook being just two of the most popular. But there’s a problem with these types of marketing, which you won’t face when you decide to build an email list instead. That problem… Continue reading Build an Email List and Own Your Marketing
What Is The Best Marketing Strategy For Any Industry?
Depending on who you talk to, you’ll receive multiple answers. Some of it is good, bad, or downright absurd advice. Some will point you to social media, email campaigns, podcasts, TikTok videos, radio advertisements, etc. Unfortunately, none of those are marketing strategies but rather the latest or existing tools available for you to use. What… Continue reading What Is The Best Marketing Strategy For Any Industry?
The End of Universal Analytics and a Switch to GA4
When managing your business online, one of the first things you must master is optimizing your website and generating more targeted traffic. Google has always provided webmasters with a universal analytics system to measure their website traffic. It’s typically with demographic and strategic data you could use to tweak and better harness your target audience.… Continue reading The End of Universal Analytics and a Switch to GA4
A Buyer Trait Exposed!
Whenever you speak with anyone in marketing, all want you to try their flavor of the week approach to generating leads. And there’s nothing wrong with using a technique or tool that is proven to work, and you gain a new or repeat customer. However, if you asked that same individual what or how a… Continue reading A Buyer Trait Exposed!
Case Study: The Lazy Side Of Marketing!
Out of respect for this company, we will not reveal the business’s name or the industry they serve. It began in 2019. We received a call from a desperate small business owner wanting to generate more business. Over the years, fewer and fewer customers called for this business’s services, and they decided it was time… Continue reading Case Study: The Lazy Side Of Marketing!
How Many Doors Did You Pass?
Locating new customers is not difficult once you discover how to find them quickly and easily. Let me ask. From the front door of your company to the front door of your customer’s business, did you pass: The fastest way to find new customers and generate more sales is for you or your team to… Continue reading How Many Doors Did You Pass?