How to Leverage Snapchat for Local Business Marketing

Key Points:

  • Understanding Snapchat

  • Snapchat for Business

  • Implementing Snapchat Strategy

Snapchat is a social media platform that has been growing in popularity over the years, and it has become an important tool for businesses to connect with their audience. With over 265 million daily active users, Snapchat provides an excellent opportunity for local businesses to reach potential customers in their area. In this article, we will explore how local businesses can leverage Snapchat to boost their marketing efforts.

One of the key benefits of using Snapchat for local business marketing is the ability to reach a younger demographic. According to recent statistics, 78% of 18-24 year olds use Snapchat, making it an ideal platform for businesses targeting this age group. Additionally, Snapchat’s geofilters and location-based advertising options allow businesses to target users in specific areas, making it easier to reach potential customers in their local area. By creating engaging content and using these features effectively, businesses can increase their visibility and attract new customers.

Another advantage of using Snapchat for local business marketing is the ability to create a more personal connection with customers. Snapchat’s ephemeral nature means that content disappears after 24 hours, creating a sense of urgency and exclusivity. By sharing behind-the-scenes content, offering exclusive promotions, and engaging with customers through direct messaging, businesses can establish a more personal relationship with their audience. This can lead to increased brand loyalty and repeat business.

Understanding Snapchat

What is Snapchat?

Snapchat is a social media platform that allows users to share photos and videos that disappear once viewed. The app was launched in 2011 and is available in 37 languages. It has since grown to become one of the most popular social media platforms in the world. Snapchat is unique because it allows users to add filters, text, and other effects to their photos and videos in real-time.

Snapchat also has a feature called “Stories,” which allows users to post a collection of photos and videos that their friends can view for 24 hours. This feature has become increasingly popular among businesses, allowing them to showcase their products and services more engagingly and interactively.

Snapchat Demographics

Snapchat has a predominantly young user base, with 78% of its users between the ages of 18 and 24. This makes it an ideal platform for businesses that are targeting a younger demographic. Snapchat’s user base is fairly evenly split in terms of gender, with 61% of users being female and 38% being male.

It’s also worth noting that Snapchat users tend to be highly engaged with the platform. The average user spends 30 minutes per day on the app. This presents a significant opportunity for businesses to reach their target audience and meaningfully engage with them.

Overall, understanding the basics of Snapchat is crucial for businesses looking to leverage the platform for local business marketing. By creating engaging content that resonates with Snapchat’s predominantly young user base, businesses can increase their visibility and drive more traffic to their website or physical location.

Snapchat for Business

Snapchat has become a popular social media platform for businesses to connect with their audience. With over 280 million active daily users, Snapchat offers local businesses a unique opportunity to engage with their customers and promote their products or services. Here are some ways businesses can use Snapchat to their advantage.

Business Profile

Businesses can create a Snapchat profile to showcase their brand and connect with their audience. A profile allows businesses to share their story, promote their products or services, and engage with their followers. Businesses can also use their profile to share exclusive content, such as behind-the-scenes footage or sneak peeks of upcoming products.

Snapchat Ads

Snapchat offers various advertising options for businesses to reach their target audience. Businesses can create Snap Ads, full-screen ads that appear between user-generated content. Snap Ads can include a call-to-action, such as a swipe-up link to a website or app. Businesses can also create Sponsored Lenses, which are interactive filters that users can apply to their snaps. Sponsored Lenses can be a fun way for businesses to promote their brand and engage with their audience.

Snapchat Geofilters

Snapchat Geofilters are location-based filters that users can apply to their snaps. Businesses can create custom Geofilters to promote their brand and increase brand awareness. For example, a restaurant can create a Geofilter that users can apply when visiting. This can encourage users to share their experiences on Snapchat and promote the restaurant to their followers.

In conclusion, Snapchat offers a unique opportunity for local businesses to connect with their audience and promote their brand. Businesses can increase brand awareness and engage with their customers by creating a business profile, using Snapchat ads, and creating custom Geofilters.

Implementing Snapchat Strategy

Snapchat can be a powerful tool for local businesses to connect with their audience. To implement a successful Snapchat strategy, businesses should focus on three key areas: content creation, engagement strategies, monitoring, and analytics.

Content Creation

To create engaging content on Snapchat, businesses should keep these tips in mind:

  • Keep it short and sweet: Snapchat users have short attention spans, so keep your content brief and to the point.
  • Be creative: Use filters, lenses, and stickers to make your content fun and engaging.
  • Show behind the scenes: This will give your audience a glimpse into your business by showing what goes on behind the scenes.
  • Promote your products/services: Use Snapchat to showcase your products or services in action.

Engagement Strategies

To engage with your audience on Snapchat, try these tactics:

  • Host a contest: Encourage your followers to participate in a contest by submitting snaps related to your business.
  • Use influencers: Partner with influencers in your industry to reach a wider audience.
  • Offer exclusive content: Give your followers exclusive content they can’t get anywhere else.

Monitoring and Analytics

To measure the success of your Snapchat strategy, keep track of the following metrics:

  • Views: How many people are viewing your snaps?
  • Screenshots: How many people are taking screenshots of your snaps?
  • Engagement: How many people are sending you snaps or replying to your snaps?
  • Conversion: Are your Snapchat followers turning into customers?

By monitoring and analyzing these metrics, businesses can adjust their strategy to better connect with their Snapchat audience.

When you are ready for us to write your company’s content, contact us and schedule a free content consultation.