Day 6 – Set Up and Optimize Your Instagram Business Account – Part 1

On Day 6 of your 30-day digital marketing plan, we will guide you through the process of setting up an Instagram account for your business and optimizing it to attract more followers. Setting up an Instagram account for your local business is a crucial step in building a strong online presence. Instagram has over 1 billion active users, making it a valuable platform for businesses to reach potential customers and increase brand awareness.

To begin, you will need to create a business Instagram account and fill out your profile with relevant information about your business. This includes adding a profile picture, bio, and contact information. Once your profile is complete, it’s time to start posting content that showcases your products or services and engages your audience.

Optimizing your Instagram account involves using relevant hashtags, posting at optimal times, and creating visually appealing content. By doing so, you can increase your reach, attract more followers, and ultimately drive more traffic to your website or physical location. Follow our guide on Day 6 to ensure your Instagram account is set up for success and ready to help your local business thrive online.

Understanding Instagram for Business

Instagram as Your Marketing Tool

Instagram is a social media platform that is popular among individuals and businesses alike. It is a visual platform that allows your company to showcase its products and services in a visually appealing way. Instagram is a great marketing tool for your organization because it has a large user base and offers various features that can help your business reach its target audience.

One of the features that make Instagram a great marketing tool is the use of hashtags. Hashtags are keywords or phrases that are used to categorize content on Instagram. That helps your business reach a wider audience by making your content discoverable to users who are interested in the same topics or themes. Any company can use relevant hashtags to increase their visibility on the platform and attract new followers.

Another feature that makes Instagram a great marketing tool is the use of Instagram Stories. Instagram Stories allows you to share short, temporary content with your followers. This content can be used to showcase your new products, behind-the-scenes footage, or promotions. Instagram Stories are a great way to keep your followers engaged and interested in your business’s content.

Benefits of Instagram for Your Local Business

Instagram is a great marketing tool for your local business because it allows you to reach your target audience in a cost-effective way. Your local business can use Instagram to showcase your products and services to potential customers in their area. This can help increase brand awareness and attract new customers to your location(s).

One of the benefits of Instagram you should use is the location tags. Location tags allow you to tag your posts with your location, making it easier for users in your area to discover your content. This will help increase foot traffic to your business and attract new customers who are interested in additional products or services.

Another benefit of using the platform is the ability to collaborate with other businesses in your area. Local businesses can use Instagram to network with other businesses in their community and collaborate on promotions or events. This will help increase exposure for your business and attract new customers who are interested in your products or services.

In conclusion, Instagram is a great marketing tool for local businesses. It has a large user base and offers various features that can help businesses reach their target audience. By understanding how to use Instagram as a marketing tool and the benefits it offers for local businesses, you will increase your visibility on the platform and attract new customers to your company.

Setting Up an Instagram Business Account

Creating an Account

To set up an Instagram Business Account, you first need to create a regular Instagram account if you don’t have one already. You can do this by downloading the Instagram app from your app store and following the prompts to sign up. You will need to provide your email address or phone number and create a username and password.

Once you have created your account, you can easily switch to a Business Profile by following the steps below.

Switching to a Business Profile

  1. Open your Instagram profile and tap the three horizontal lines in the top right corner.
  2. Tap “Settings” at the bottom of the menu.
  3. Tap “Account” and then “Switch to Professional Account.”
  4. Choose “Business” as the type of account you want to create.
  5. Link your Instagram account to your Facebook Page, or create a new Facebook Page for your business if you don’t already have one.
  6. Fill out your business information, including your business category, contact information, and bio.
  7. Add a profile picture and cover photo that represent your brand.

Once you have set up your Instagram Business Account, you can start optimizing it by adding relevant hashtags, creating engaging content, and interacting with your followers. By doing so, you can increase your brand’s visibility and reach more potential customers on Instagram.

Optimizing Your Instagram Business Account

As social media continues to dominate the marketing world, it’s crucial for local businesses to have a strong Instagram presence. By optimizing your Instagram business account, you can attract new customers and build brand awareness. Here are some tips to help you get started:

Creating a Compelling Bio

Your Instagram bio is the first thing potential customers will see when they visit your profile. It’s important to make a good first impression and provide them with all the necessary information. Here are some tips to create a compelling bio:

  • Use clear and concise language to describe your business
  • Include relevant keywords to help people find your account
  • Add a call-to-action to encourage people to visit your website or contact you
  • Use emojis to add personality and make your bio stand out

Choosing the Right Profile Picture

Your profile picture is another important element of your Instagram account. It should be easily recognizable and represent your brand. Here are some tips for choosing the right profile picture:

  • Use your logo or a high-quality image of your product
  • Make sure the image is clear and easy to see
  • Use a square image to fit the Instagram profile picture dimensions
  • Avoid using images with a lot of text or clutter

Linking to Your Business Website

Linking to your business website is vital to drive traffic and conversions. Instagram allows you to add one clickable link in your bio. Here are some tips to make the most of this feature:

  • Use a shortened link to make it easier to remember and type
  • Update the link regularly to promote new products or services
  • Use a tracking link to measure the effectiveness of your Instagram marketing efforts

By following these tips, you can optimize your Instagram business account and attract new customers to your business.

When you’re ready to discuss or develop your Digital Marketing Plan, we can help. Contact us and schedule a free marketing consultation.