What Is Gated Written Content?

What Is Gated Written Content?

What Is Gated Written Content?

To access gated written content, you must first enter your name and email into an online form.

The purpose of gating the material is to gather your contact information for lead generation.

For example, if you wanted my Free Book you’d have to provide your name and email first.

After that, you get instant access to the material, and I can begin marketing my services to you.

What Are The Different Types Of Gated Content?

Over the years gated written content has grown in size and scope.

Today the list is diverse, can serve multiple purposes, and continues to grow.

Here are just a few written content examples that are used as gated material:

  • Reports
  • eBooks
  • Case Studies
  • White Papers
  • Email Series
  • Check Lists
  • Training Material
  • How-Tos
  • Catalogs
  • Booklets
  • Templates
  • Documentation
  • Spreadsheets

With this type of content, it gives your sales team tools they can use when prospecting.

The Pros and Cons Of Gated Written Content

Depending on who you ask, you will discover there are pros and cons to gated written content.

If you’re sales conscious, gated content gives you advantages.

  • Prospecting tools for new accounts
  • Easily increase your warm leads
  • Generate more and more sales
  • Provide tailored content to your customers
  • Segment your emails into multiple lists

If you’re brand conscious, gated content has its disadvantages.

  • There are no page views
  • Reduces visitor traffic
  • Can’t optimize for SEO
  • Your brand is not visible
  • The visitor is hesitant to provide details

Based on your business model, you’ll need to decide which is best for your company.

Which Written Content Should You Gate?

You will always have written content that has high value and carries weight.

Likewise, you will have content that holds very little value, but is necessary to provide.

Those business owners who want more sales and leads, gate their high value content.

The low value content they keep it ungated and use it for blogs, and articles.

What Lead Generation or Sales Content Do You Need?

To discuss your content project, Contact Us

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Thank you for stopping by and I look forward to meeting you!

Woodrow Quinones – Direct Response Copywriter | SEO Content Writer | Webpage Writer