Key Points:

• Topic writing slants are an invaluable tool for any content marketer or writer.

• They help writers come up with fresh ideas and angles to explore a particular topic.

• Writing slants ensure that all content is written in a consistent voice and tone.

In this blog post, we’ll explain what topic writing slants are and how they can benefit your content strategy moving forward. 

What Are Topic Writing Slants? 

At its core, a topic writing slant is simply an approach to discussing a particular subject or theme. It’s the angle that you take when tackling a specific topic.

For example, suppose you were writing about basketball. In that case, you might focus on the game’s history or discuss the fundamentals of good shooting techniques.

No matter the topic chosen, all content related to basketball would be written from the same perspective—in this case, from an informative point of view. 

What Are The Benefits of Using Writing Slants 

Creating and utilizing writing slants has several benefits for marketing directors and business owners. For starters, it helps to ensure that all content is written in a consistent voice and style. That makes it easier for your readers to consume your content and increases brand recognition and recall.

Additionally, topic slants can help generate fresh ideas by forcing writers to look at topics from different perspectives. That can lead to more creative approaches and compelling angles that will engage readers in new ways.

Finally, writing slants make it easier for a writer to stay on track while researching different topics. It gives them a clear direction to follow when crafting each piece.

Types of Topic Writing Slants

Whether you’re a marketing director or business owner, there can be a fine line between creating persuasive writing and informative and engaging content. Knowing the different types of writing slants can help you create content that best fits your needs. Let’s break down each kind of slant to see how they can help you reach your desired audience.

Opinion-Based Slant

Opinion-based slants are what they sound like – opinions! Opinions are usually more subjective than fact-based or narrative-based slants, but this doesn’t mean a statement is less valid than another type of slant.

Opinion pieces are valuable for their ability to evoke emotion in readers and spark a dialogue around a particular subject. When using an opinion-based slant, it is essential to remember to back up your opinion with facts or evidence whenever possible. 

Factual-Based Slant

Factual-based slants rely heavily on factual information such as statistics and research. This form of content is excellent for providing reliable and unbiased information to readers without the need for too much interpretation or subjectivity.

Factual-based pieces also often include information from multiple sources, so it is vital to cite all sources correctly when using this type of writing slant. 

Narrative-Based Slant

Narrative-based slants tell stories about people, experiences, places, and more! Narratives allow writers to connect with their readers emotionally by describing events in detail and allowing them to visualize the scene.

Narratives are often used to draw attention to specific topics or issues while helping readers relate on a more personal level.

Expository-Based Slant

Expository pieces provide detailed explanations about topics or concepts in a straightforward manner. These content pieces often use facts and data to support their arguments.

They also include plenty of analysis, interpretation, and real-life examples. Expository pieces should always be clear and concise while providing enough information for readers to understand without feeling overwhelmed by too much detail.

How Do You Develop Writing Slants? 

The best way to develop writing slants starts with researching and brainstorming. Before crafting your content, thoroughly research the topic at hand so that you understand the subject from many angles.

From there, begin brainstorming ways to spin an existing narrative and provide fresh insights for readers. During this process, ask yourself questions like “what does my audience need to know about this topic?” or “how can I present this differently?” These questions will help guide your thought process toward developing authoritative content. 

Choose an Appropriate Slant

The first step in using topic slants is to choose an appropriate angle for your content. That means deciding on the story or writing slant you want to take with your content. Question examples might be:

• Are you going to write from a personal experience?

• Are you going to be more factual?

• Are you going to focus on one particular aspect of the issue?

Knowing the answers to these questions will help guide you as you write and ensure that your content is focused and engaging.

Research Your Topic

Once you have chosen an appropriate slant, it’s time to research your topic further. Make sure that all of your claims are backed up with facts and evidence so that readers can trust what they read in your article, on your website, or in your case study.

Research can also help fuel creativity and provide insights into new angles or perspectives on the topic that you may not have thought of initially. What often happens, a writer uncovers more details that can extend a piece.

Make Connections and Ask Questions

As you research, make connections between different aspects of the topic that may not have been obvious initially. Asking questions can also help surface any assumptions or biases about the subject, which can then be addressed in your writing.

By connecting various elements, readers will better understand how each part contributes to the larger whole and why it matters. As a result, it makes them more likely to stay engaged with your content from start to finish.


When used correctly, topic writing slants can effectively drive engagement and spark conversations around important topics. Remember these tips next time you’re brainstorming content ideas; if done right, using a topic slant can pay off! At the same time, stay true to who your company is as well as its goals and values.

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The Ghostwriter