Blogging is an easy way to reach your business goals. The only challenge is that you need a steady stream of content to engage your audience and lead them to take action.
In order to meet this need, you should create a regular schedule for gathering ideas, creating content, publishing it, and interacting with your readers.
There is no one-size-fits-all solution, so come up with a schedule that works just right for you.
Start with Your Goal
What do you hope to achieve with your blog? Are you selling affiliate products directly to your readers? Or is it a long game where you’re trying to build an audience of loyal brand advocates?
It’s important to clarify this goal first because it determines what content you’ll create and how you’ll create it. You’ll need a mix of content that will help you reach this goal, and this has a direct effect on how you structure your blogging time.
Create a Publishing Schedule
In order to achieve your goal, how often do you need to publish? You should decide this first and then create your blogging schedule by working backwards, considering all that you have to do.
For example, if you want to publish one post per week, you’ll need to decide which day you’ll publish on, and then when you will perform each step necessary to meet your publishing deadline.
You might decide to post every Friday. So, this means you need to research and outline Wednesday, write on Thursday, and then edit and publish on Friday. Through experience, you might determine that you need an hour a day Wednesday through Friday.
Daily Blogging Time or Weekly Chunks
On the other hand, what might work better for you is to set aside one time each week for all your blogging tasks.
If you decide to publish twice a week, once on Monday and once on Thursday, you might set aside Friday afternoon for writing and finishing two posts. This might work better if you’re unable to set aside a little time each day.
Start Blogging and Track Your Progress
Although you should take your time to create a schedule that suits you, it takes some trial and error to understand what truly works. Don’t spend too much time planning. Create a schedule and implement it, and then see whether it helps you achieve your goal or not.
For example, if you decide to spend a 4-hour stretch each Wednesday morning for blogging, you might find that you’re running out of gas by the 3rd hour. This tells you that you should break up the time into smaller chunks on separate days.
If you choose half an hour a day, you might find it’s not enough to meet your publishing deadlines. If so, bump it up to 45 minutes and see if that helps.
Don’t forget to include other steps in addition to writing. If you’re including videos in your mix, you need video production time. If you accept guest posts, you’ll need time to find and review guest bloggers. Always set aside time for editing your posts before hitting publish. Create a plan and get started, then refine as necessary.
Remember that the goal is to create a plan that allows you to turn out high-quality work consistently in a way that’s easy for you.
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