You’ve spent hours studying your website and decided it’s time to find a better way to promote and market your products and services. You like the idea of using informative and educational articles.
Attract more visitors to your website to generate warm leads, with one exception. You want that potential customer to learn everything about your company, what you offer while giving them valuable content to make a well-informed buying decision.
You know articles can do this easily, because you get drawn in, reading articles at other company websites. But you have one, huge problem. Neither you or your staff have the time to research and produce company website content.
When partnering with an experienced ghostwriter, you eliminate the problem. The writer researches and writes, proofreads, edits, and uploads the articles to your website; Leaving you to run your business.
So, What Does a Ghostwriter, Write?
Experienced Ghostwriters are experts at creating high-quality content for website owners, online news sites, book authors, and marketing agencies. What they write varies with each assignment.
One day they may have to write a 1,000 word article on sewing machines. The next day, a 6-page case study for the airline industry, and then a sales letter for a technology firm promoting their cybersecurity services.
Regardless of the writing assignment, the ghostwriter knows they will never receive credit for any piece written, which means the public never see a byline of the ghostwriter.
Furthermore, a ghostwriter is often required to sign a Non-Disclosure Agreement. The NDA documentation prevents the writer from displaying the content on their website or online portfolio or disclosing; they are the author of the piece.
Where can you find article Ghostwriters?
To locate a Ghostwriter, you can find them on website forums, job boards, local colleges, or in your community. With a simple Google search type in “Ghostwriters near me.” Your search results may surprise you.
Furthermore, never rule out one of your employees. You may have a closet ghostwriter in your midst, and don’t know it. If you do, who better to write your website’s articles?
How much do Ghostwriters charge?
That all depends. Like in any industry, writers charge fees based on
- Their experience
- If they specialize in your field of work
- A client’s content deadlines
- Pricing by the word, or page, or the project
Pricing models will also vary. One writer may require full payment before they begin. Another may take half down and the balance before the final edit gets submitted. And then there are the ghostwriters who only offer “on retainer” fee structure, and receive payment at the beginning of each month.
Do Ghostwriters specialize in their writing?
Yes, they do! Some writers choose only to write for one or two industries. For example, you will find ghostwriters that only write news features for the technology sector, or e-newsletters for the health & wellness industry, and so on.
Due to the writer’s background, education, or past employment, they enjoy focusing on the industries they know best. With that decision, they provide content for their clients quicker and more accurately. And that’s what you’ll want when partnering with a ghostwriter to create your website articles.
If the time has finally come to create and upload articles to your website, call or email me today. Let’s Jump on an initial 10-minute call (free of charge) so that we can discuss your project in more detail and identify how my skill set will work best for you and provide immense value to your company website.
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