In our Blogging with Long Tail Keywords – Part 1, we started off discussing “Breaking into the SERPs made easier” and “What is a Long Tail Keyword Phrase.”
Today we’ll dig deeper into the topic by talking about low hanging fruit, tapping into long-tail traffic, and wrap it up with using long tail keywords in your blog content.
Strategic Searches for Low Hanging Fruit
So how do you find this low hanging fruit? Start with a keyword tool. You can use either a free or paid keyword tool – or even a free search engine! Just going to Google and starting the keyword phrase, it will autofill with the top 10 searches for you.
For example, if you’re in the diet niche and you type in best diet for, you might see results for weight loss, diabetics, high blood pressure, women over 50 and more. The more you type, the longer the phrases it will show you.
If you went with best diet for diabetics, you would see more results tacking on the words to lose weight, with heart disease, on insulin, with gout and so on. So you can create an Excel spreadsheet or document that expands on your niche keyword into all kinds of areas and just keep drilling them down.
Using a keyword tool, you can use incomplete phrases and allow the tool to fill it in for you. Using a simple asterisk, you can get back many results that you may not have considered.
For example, you might try searching normally for best clicker for dog training and see how many variations you get for that. But using an asterisk, you can try, best * for dog training and see what else consumers are looking for.
The results might show things like:
- Best treats for dog training
- Best books for dog training
- Best whistle for dog training
- Best age for dog training
- Best leash for dog training
Or, you can simply use the asterisk as * dog training and get results like service dog training or therapy dog training. These long tail keyword phrases really help you tap into the mindset of your potential customers and allow you to develop content that best matches with what they hoped to learn.
If your blog is targeting exactly what the people want, instead of a bunch of useless information, then you’ll be viewed as a leading industry expert, provided your advice stands out as exceptional content.
You’ll also be able to see patterns of what your audience is looking for. For example, in long tail keywords, you might keep seeing words like quickly, affordable, or easy. This will allow you to present information that best meets their needs.
Some keyword tools only use Google as their source of information. But with others, you can see how consumers are searching on other sites. That may include other search engines like Bing, but it could also include eCommerce sites like Amazon, Walmart, Etsy and more.
Some will even scour sites like Fiverr, Wikipedia, and Pinterest to pinpoint how your prospective customers are looking up information related to your niche blog, giving you a well-rounded approach to long tail keyword blogging.
More Ways to Tap Into Long Tail Traffic
Search engines and keyword tools aren’t the only place you can go to see how people are looking for information. You can do some leg work yourself to find this information, by paying close attention to your consumers’ behavior online.
Instead of relying on a keyword tool, you can go straight to Amazon to see what consumers are saying about products like a dog training clicker and gather phrases to use in your blog content.
For example, when you go to a dog training clicker on Amazon, you might see in their handy review word cloud, similar words like around my wrist, wrist band, and wrist straps.
That would tell you that customers are appreciating this feature. So you could include the long tail phrase dog training clicker with wrist straps in your blog, along with the other variations of the wording.
Or they might be looking for one that’s lightweight, easy to use, a great value, one that’s loud enough, and so on. The real reviews will give you a wealth of information, so go beyond their built in word cloud and look for yourself for phrases you can add on to your base keywords to get found easier in the SERPs.
Another thing you can do is look at the competition. You can search other blogs discussing the same topic and you might see phrases like how does dog clicker training work, or clicker training versus treat training.
Jot the phrases down and plan on using them in the future when you create an original blog post from scratch that targets the same phrase. Make sure you don’t copy anyone else’s content – just the keyword phrase itself.
Consumer magazines are also great fodder for your long tail keyword list. Magazine covers have limited space, yet they have to pull readers in as buyers. So you could type in the words dog magazine and look at images on Google.
You might see phrases like:
- Top dog training mistakes
- Training a shelter dog
- Train your dog to stress less
Keep your eye open for strategic phrases that you can target on your blog and track when you’ve used them, along with what variation you used. In no time you’ll see your site soaring with organic, highly targeted traffic that converts.
Using Long Tail Keywords in Your Blog Content
Let’s go back to our dog training blog example. Remember the phrase how to train a dog to stop barking? You’ll be using that exact long tail keyword phrase plus some variations of that on your blog.
First, you can have a blog post solely dedicated to that exact topic. You can talk about the many things dogs bark at – strangers, other dogs, noises, and so on. You can also have blog posts dedicated to each of those individual long tail keyword phrases – like one for barking at other dogs, one for barking on walks, and so on.
To use the long tail keyword phrases, make sure your blog title is or includes the exact long tail keyword phrase you want to target. Imagine being a consumer typing that phrase into Google and you see two sites.
One is simply a dog blog. But the other specifically has a listing for how to train your dog to stop barking at other dogs. Of course they’d click on the most relevant link, so the long tail phrase would win the SERP war over a broad one.
When you’re writing your content, use the phrase once or twice within the blog post, but don’t forget to include variations of it, too. So taking the phrase, how to train your dog to stop barking at other dogs, you might add the following variations (differences in bold):
- How to train a dog to stop barking at other dogs
- How to teach a dog to stop barking at other dogs
- How to stop your dogs from barking at other dogs
- How to train a dog that barks at other dogs
By switching things up in your casual blog conversation, you’re increasing the odds that consumers who type things a tiny bit different in Google or other search engines will be shown your blog as a result – which means more followers and higher blog profits!
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Woodrow Quinones – Direct Response Copywriter | SEO Content Writer | Webpage Writer